#political image-making

Putin’s 23-Year Media Mastery: How Kremlin Crafted His Unshakable Image

Vladimir Putin has spent two decades refining his public image, blending staged heroism, strategic propaganda, and unrelenting control over Russia’s media landscape. Newly obtained documents reveal how the Kremlin’s playbook has shifted from Soviet-era techniques to a modern digital arsenal, ensuring his dominance persists even amid international scrutiny.